I'm a composer, producer, theater artist, internet media person, and podcaster. I also consult and speak on strategy and marketing for technology and the arts.

By day I'm the product manager at New Music USA, building a new platform for awarding and promoting awesome new music projects.

Audience Collaboration
Fresh Inc. Talk on Crowdfunding

Fresh Inc. Talk on Crowdfunding

In a lot of ways this is the fourth post in my oft-referred-to Kickstarter planning series from back in the day, and from over in the sidebar. This is the as-prepared text of my talk for The Fresh Inc Festival, which is happening right now in and around Chicago and Milwaukee. The talk is specifically...
Medieval Guild, Anyone?

Medieval Guild, Anyone?

So this is hypothetical-business-model-for-modern-artists-type-post. On the latest episode of Actually Happening, we were discussing a secret society called The Supreme Tribe of Ben Hur. They got started after a secret society promoter (actual job!) asked the author for secret society rights (really). The members were quite silly, like the Freemasons, before becoming the USA Life...
Fresh Inc

Fresh Inc

I love helping artists be better at the career side of things, so I’m ecstatic to be speaking next month at the Fresh Inc Festival. Fifth House have put together an awesome program for emerging musicians, mixing awesome new music and career skills. I’m going to be talking about crowdfunding (shocker) and about New Music...
Why yes, I think I will read Adam Huttler on House of Cards

Why yes, I think I will read Adam Huttler on House of Cards

And shockingly, I basically agree with him. I know. Unprecented. Definitely read his post. I’ll wait. Basically, he walks you through the data-driven story of creating the House of Cards remake for Netflix. Users loved the original series, and those users also loved Kevin Spacey and David Fincher. So Netflix bet $100 million on a...
The Met in HD, MOOCs, and the Distributors of the Future

The Met in HD, MOOCs, and the Distributors of the Future

There’s a fascinating discussion going on right now. It’s about what the arts sector will look like for the next couple of generations. The most recent chapter was started by Michael Kaiser, picked up by Diane Ragsdale, and then continued by Adam Huttler. Basically, Michael is arguing for increased efficiency in our organizations (better marketing...
NAMPC post-game

NAMPC post-game

The National Arts Marketing Project conference was a blast. There were lots of smart people, the conference was very well organized, and I was upside down (photo credit: @lynnekingsley). It rocked. I spoke with Sara Eileen Hames and Casey Middaugh about how arts organizations can use Kickstarter to rapidly prototype programming ideas while engaging communities....
Chefs and Musicians Again

Chefs and Musicians Again

Last time I blogged about my two favorite professions, I recommended that musicians look at how restaurants deal with lots of quantitative and qualitative in-depth feedback from their customers (how many of what sold, what the waiters say the customers said, etc.). As I’m on vacation, I thought I’d return to the subject. There’s something...
Amanda Palmer paying with love

Amanda Palmer paying with love

Late Update: Amanda Palmer is now paying all her musicians. Good for her. I’m very glad she’s doing it, but I also think the level of outrage was way out of proportion with the situation. The controversy over this has basically been dealt with. The Kickstarter million is in fact gone, the amount needed to...
RUCKUS NYC is live on Kickstarter!

RUCKUS NYC is live on Kickstarter!

Which means that yes, I am asking you for money. It’s been about a year and a half, but finally, instead of writing about Kickstarter I am once again using Kickstarter. RUCKUS NYC means a lot to me, and I hope you’ll want to be a part of it. It’s the next step in work...
Kickstarter Revenue & RUCKUS NYC

Kickstarter Revenue & RUCKUS NYC

In a lot of ways, Kickstarter is supposed to free you from revenue projections. Kickstarter CEO Perry Chen tells the story of wanting to see if there was enough interest in an event before committing the money and effort to hosting it – that experience was part of what inspired him to create Kickstarter. The...
Arts, meet Capital. Then meet crowdfunding.

Arts, meet Capital. Then meet crowdfunding.

I’m thinking a lot about how artists and small organizations are similarly structurally cash-poor (we try hard to make art, not save or earn money), and about the boundary in the arts between the structurally cash-poor actors and the structurally cash-rich ones: foundations, governments, Big Content(tm), corporate donors, and individual wealthy people. I got started...
I Love Public Online Collaboration

I Love Public Online Collaboration

It makes composition so much less lonely. Yes, I’m still sitting alone in my house making things up, but other people can chime in and help me think through neat dramatic issues or musical ideas if they want to. And the best part is that they can participate while I’m still technically alone, which means...