Tagged: arts marketing

NAMPC post-game

The National Arts Marketing Project conference was a blast. There were lots of smart people, the conference was very well organized, and I was upside down (photo credit: @lynnekingsley). It rocked. I spoke with Sara Eileen Hames and Casey Middaugh about how arts organizations can use Kickstarter to rapidly prototype...

More thoughts from the FMC – intersecting art and marketing

Commence the heresy: art and marketing are fundamentally the same. There’s a reason that Jim Henson‘s work flowed so easily from commercials to purely Muppet-based stuff. Both the artists and the marketers are trying to make awesome experiences. But marketers are trying to get you to buy stuff because of...