The National Arts Marketing Project conference was a blast. There were lots of smart people, the conference was very well organized, and I was upside down (photo credit: @lynnekingsley). It rocked. I spoke with Sara Eileen Hames and Casey Middaugh about how arts organizations can use Kickstarter to rapidly prototype programming ideas while engaging communities. …
Tag Archives: arts marketing
More thoughts from the FMC – intersecting art and marketing
Commence the heresy: art and marketing are fundamentally the same. There’s a reason that Jim Henson’s work flowed so easily from commercials to purely Muppet-based stuff. Both the artists and the marketers are trying to make awesome experiences. But marketers are trying to get you to buy stuff because of that experience (or recommend a …
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